About us

Our mission is to make the often mundane urban life more active, playful and social. Urban Challenger is like a good friend who gets you moving when you feel lazy. We believe in getting out of the comfort zone and trying new stuff, because this is where the magic happens. Our motto is: “Yes, let’s do this!”

We really like overcoming that numb feeling that’s creeping in when you get stuck in everyday life in the city, and to do that, we challenge ourselves to try out new things and sharing the fun with others. We like the challengers mindset — that of leaving our personal comfort zones — because that’s where the world around us starts to be vibrant with a higher frequency.


Simon Heitz

With Urban Challenger, I want to bring people together. I believe that new encounters and experiences are the most precious part of life. For example, I’m passionate about acting in theatre and going rock climbing, and just as I want to share these interests with everyone I encounter, I want the people I meet on my journey to show me what they get excited about.

I’ve lived and worked in various places in the world — including Alaska, Spain, India, Chile, and Germany — and I’ve traveled to many other places beyond. With Urban Challenger, I can combine my enthusiasm for discovery, my curiosity for different cultures, and my love of traveling.

Daniel Heitz

My life as a digital nomad has brought me to more than 60 countries, and I love to explore new cities. It’s this curiosity for new places, people, and cultures that keeps me moving. It’s my source of inspiration for creating pioneering ventures.

Best friends are the ones who challenge you and get you out of your comfort zone. While traveling, this is how memorable stories are created. Having a playful attitude helps me to overcome fear and to open up for exploring new things. That’s what I’ve learned while traveling and that’s what I want to share with Urban Challenger.

How it all started

We are two brothers, Daniel and Simon, who have been traveling together for much of our lives.

The first time we did a challenge was in Mumbai in 2012. We’d been strolling through an especially lively neighborhood one morning, and as we hopped on board a rickshaw without any specific destination, we set a goal of using all of the public transportation methods available in the city that day. We wandered the entire city, hanging on the outside of a local train, riding a bus to its final stop, and cruising the city in a taxi all night long. But we never felt lost because we had a goal to stick to — and besides, going into the unknown was all part of the game. We ended up having one of the best days of our entire trip!

With Urban Challenger we want to bring people together to become active and adventurous in the city. There is so much to experience and the best way to do so is together with others.