Cookie Policy

This ("Website") is operated by Urban Challenger GmbH (hereinafter referred to as "we" or "Urban Challenger"). Urban Challenger is committed to respecting the privacy of visitors to our website in accordance with applicable laws and this Cookie Policy. This Cookie Policy generally describes the categories of cookies we use and the purposes for which we use them when you visit our website.

What are "Cookies"?

A cookie is a small data record or piece of information that is stored on your device and contains data such as personal page settings and login information. This data record is generated by the web server with which you have established a connection through your web browser and is sent to you.

How Do We Use "Cookies"?

We use cookies to enable our online tools to interact with the web browser software on your computer or mobile device. This is intended to improve our service and user experience.

We use cookies to store session information between your browser and our online tools. Our online tools can retrieve these cookies when you revisit our website.

We use cookies to track your navigation and usage of the website.

We use cookies for other purposes as described in this Cookie Policy.

You can adjust cookie settings when you click on "Cookie Preferences" in the footer of this page.

Browser Settings

You can accept or decline cookies. Most web browsers automatically accept cookies, but you can usually change your browser settings to reject all cookies if you prefer. Alternatively, you can configure your browser to notify you each time a cookie is sent, and you can individually accept or reject cookies. If you choose to decline cookies, please note that this may impact the use of the website or negatively affect your user experience, and you may even be prevented from using the website.

Other Third-Party "Cookies"

This website may also contain content from third parties. We may also provide you with the option to connect with us and share information with others through social networks such as LinkedIn, Facebook, or Twitter. These additional third-party contents provided for your benefit may contain cookies from these third parties. Therefore, we recommend checking the websites of these third-party providers and their privacy policies for more information about their cookies and how to manage them.

This website contains links to third-party websites whose data collection practices may differ from ours. You should review the privacy policies of third-party providers before providing them with personal information or using their websites. We have no control over these third-party providers and their use of cookies.

Analytics Tools and Third-Party Tools

When you visit our website, your browsing behavior may be statistically analyzed. This is primarily done using cookies and so-called analytics programs. The analysis of your browsing behavior is usually anonymous; your browsing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

How Long Are Cookies Stored?

A cookie is not stored on your device for more than two years and is associated with your IP address. This allows us to track whether you return to the website and use various other features or analyze them. However, you can disable/delete the cookie at any time before it expires.

Cookie Categories

Functional Cookies

These cookies are necessary for the functioning of the website and cannot be disabled in your systems. These cookies are typically set in response to actions you take that constitute a service request, such as setting your privacy preferences, logging in, or filling out forms. You can configure your browser to block these cookies or to notify you about these cookies. However, some areas of the website may not function properly if you do so. These cookies do not store personal data.

Necessary Cookies (Essential)

Finsweet (Cookie Consent)

Collected Data

Our website uses the consent technology of Finsweet Cookie Consent to obtain your consent for the storage of certain cookies on your device or the use of certain technologies and to document them in compliance with data protection regulations. The developer of this technology is Finsweet.com, Website: https://www.finsweet.com/cookie-consent/

Purposes of Data Processing

The cookie tool sets a cookie in your browser to associate the consents granted or revoked.

Legal Basis

The use of our cookie tool is carried out to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 Para. 1 lit. c GDPR.

Storage Duration and Control Options

The data collected in this way is stored until you request its deletion, delete the Consent Manager Provider cookie yourself, or the purpose of data storage no longer applies. Mandatory legal retention periods remain unaffected.

Marketing and Analytics

Fathom Analytics

To improve our services, we use the services of Conva Ventures Inc., BOX 37058 Millstream PO, Victoria, British Columbia V9B 0E8, Canada (hereinafter referred to as "Fathom Analytics") based on Article 6(1)(a) GDPR. Fathom Analytics offers SaaS for analyzing anonymized and aggregated user data.

When you use our website, Fathom Analytics temporarily stores your IP address and user agent on Fathom Analytics servers. We only analyze anonymized and aggregated personal data. The data is never shared with third parties and is only used for optimizing our services and internal statistics.

For data transfer to Conva Ventures Inc. in Canada, the European Commission's adequacy decision ensures the appropriate level of data protection.

Additional information about Fathom Analytics and privacy at Fathom Analytics can be found in the provider's privacy policy.

Hotjar

Collected Data

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3 Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: https://www.hotjar.com).

Hotjar is a tool for analyzing user behavior on our website. With Hotjar, we can record mouse and scroll movements, as well as clicks. Hotjar can also determine how long you stayed in a specific location with your mouse pointer. Hotjar creates heatmaps from this information to determine which areas of the website are preferred by visitors.

Furthermore, we can identify how long you stayed on a page and when you left it. We can also determine where you abandoned your input in a contact form (known as conversion funnels).

Hotjar uses cookies. These cookies can determine if our website was visited with a specific device or if Hotjar's functions were disabled for the browser in question. Hotjar cookies remain on your device until you delete them.

Purpose of Data Processing

The purpose of data processing is to analyze user behavior to optimize our web offering.

Legal Basis

The use of Hotjar and the storage of Hotjar cookies are based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and advertising.

Storage Duration

The data collected through Hotjar is deleted once its purpose has been fulfilled.

For more information about Hotjar and the data collected, please refer to Hotjar's privacy policy.

Google Analytics

Collected Data

On our website, we use Google Analytics, a web analytics service provided by Google Ireland Limited, located at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics uses cookies on your device to analyze your use of our website. Google collects data to uniquely identify your browser, information about when and how often you accessed our website, how long you stayed on our website, and your interactions with it (more information here).

We have extended Google Analytics with the "get._anonymizeIP();" code, which shortens your IP address and enables anonymous analysis. IP addresses are truncated within the EU or the European Economic Area. Only in exceptional cases is the full IP address sent to a Google server in the USA and truncated there. The IP address transmitted to Google Analytics is not merged with other Google data. Data collected through cookies is typically transmitted to and stored on a Google server in the USA. Google is committed to complying with European data protection standards and your rights through the use of EU Standard Contractual Clauses. Google may transfer data to third parties when consent has been given, legal requirements demand it, or when third parties process the data on Google's behalf.

Purpose of Data Processing

The purpose of data processing is to analyze user behavior to optimize our web offering. This is also our legitimate interest according to Article 6(1)(f) GDPR.

Legal Basis

We use the described Google product when you have consented to the processing of your data. We obtain your consent when you visit our website through the cookie banner, according to Article 6(1)(a) GDPR.

Storage Duration

The data collected through Google features is stored and regularly deleted.

You can prevent the storage of cookies by adjusting your browser settings.

You can also prevent Google from collecting and processing data by downloading and installing the browser add-on available at the following link.

For more information, refer to the Google Privacy Policy.

Google Ads Conversion Tracking (formerly Google Adwords)

Collected Data

We use Google Ads Conversion Tracking from Google Ireland Limited, located at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). This technology sets cookies when you interact with one of our ads on another website, such as clicking on it. Cookies are used to analyze what happens after you interact with an ad, such as whether you purchased our product or from which device you accessed the ad.

Purpose of Data Processing

We use this technology to measure the success of our ads and improve our offerings.

Legal Basis for Data Processing

We use the described Google product when you have consented to the processing of your data. We obtain your consent when you visit our website through the cookie banner, according to Article 6(1)(a) GDPR.

Data collected through Google functions is stored and regularly deleted. You can prevent the storage of cookies by adjusting your browser settings. You can also prevent Google from collecting and processing data by downloading and installing the browser add-on available at the following link. You can opt out of personalized advertising through your ad settings. Deactivating third-party cookies may limit the functionality of our website. Further information can be found in the Google Privacy Policy.

Google Tag Manager

Google Tag Manager is a solution that allows us to manage website tags, such as Google Analytics and other Google marketing services, through an interface. The Tag Manager itself (which implements the tags) does not process personal data. Regarding the processing of personal data, please refer to the information about the respective Google services. You can find the usage guidelines for Google Tag Manager here.

Google ReCAPTCHA

Collected Data

We have integrated the "reCAPTCHA" anti-spam function from "Google" (Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) on our website. By using "reCAPTCHA" in our forms, we can determine whether the input was made by a machine (robot) or a human. When using the service, your IP address and possibly other data required for this purpose may be transmitted to Google servers in the USA.

Purpose of Data Processing

Preventing spam and abuse, as well as our economic interest in optimizing our website.

Legal Basis

If you have given your consent ("Opt-in") for the processing of your personal data through "reCaptcha" by the third-party provider, Article 6(1)(a) GDPR is the legal basis. Furthermore, the legal basis is our legitimate interest in data processing as stated in the above purposes, pursuant to Article 6(1)(f) GDPR.

Storage Duration

Data is deleted as soon as the purpose of its collection has been fulfilled.

For more information on Google ReCAPTCHA, you can visit here and view Google's privacy policy here.

Facebook Custom Audiences – Facebook Pixel

Collected Data

This website uses the so-called "Facebook Pixel" from the social network "Facebook" by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (Meta). You can find Meta's contact information and Facebook's Data Protection Officer here.

Purpose of Data Processing

We use the Facebook Pixel for remarketing purposes, to be able to address you again within 180 days. This allows users of the website to be shown interest-based advertisements ("Facebook Ads") when visiting the social network "Facebook" or other websites using the same procedure. Our goal is to show you advertisements that are of interest to you in order to make our website and offers more appealing to you.

The processing of data by Facebook is carried out within the framework of Facebook's Data Usage Policy. You can also find specific information and details about the Facebook Pixel and how it works in the Help Center of Facebook.

Legal Basis

We only use the described service if you have given your consent for the processing of your data. We obtain your consent when you visit our website through the cookie banner, in accordance with Article 6(1)(a) GDPR.

Storage Duration

Lifespan of cookies: up to 180 days after the last interaction (applies only to cookies set through this website).

Plugins and Tools

Appointment Scheduling via Calendly

Collected Data

On our website, you have the opportunity to schedule appointments with us. We use the tool "Calendly" for appointment booking. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter referred to as "Calendly").

Purpose of Data Processing

For the purpose of scheduling an appointment, you enter the requested data and the desired date into the provided form. The entered data is used for planning, conducting, and, if necessary, post-processing of the appointment. The appointment data is stored on Calendly's servers, and you can view its privacy policy here.

Legal Basis

The legal basis for data processing is Article 6(1)(f) GDPR. We have a legitimate interest in making appointment scheduling with interested parties and customers as uncomplicated as possible. If consent is requested, Article 6(1)(a) GDPR is the legal basis for data processing, and consent can be revoked at any time.

Storage Duration

The data you enter will remain with us until you request its deletion, revoke your consent for storage, or the purpose of data storage ceases to apply. Mandatory legal provisions, especially retention periods, remain unaffected.

The data transfer to the USA is based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://calendly.com/pages/dpa.

Cookie Name Provider Storage Duration Description
fs-cc Finsweet 6 months This cookie is used by our Consent Management Platform (Finsweet) to store your consent regarding cookies
HSID Google 2 years Used to prevent fraud.
NID Google 6 months Stores user information, such as language preferences, and is used for delivering targeted ads and retargeting.
_gcl_au Google 90 days Stores and tracks conversions.
SID, SSID, SAPISID Google 2 years Google security cookies are used to prevent fraudulent use of user information and are used for delivering targeted ads and retargeting.
__Secure-1PSID, __Secure-1PAPISID, __Secure-3PSID Google Used for targeting purposes to create a user interest profile for displaying relevant and personalized Google ads.
__Secure_ENID Google 13 months Stores preferred settings and other information, such as preferred language, how many search results to be displayed per page (e.g. 10 or 20), and whether the Google SafeSearch filter should be activated.
AEC Google 6 months Some cookies and other technologies are used to prevent spam, fraud, and abuse. The “AEC” cookie ensures that requests are made by the user and not by other websites during a browsing session. These cookies prevent malicious websites from acting without the user's knowledge and pretending to be that user.
DV Google 1 day Used for delivering targeted ads and retargeting.
APISID Google 730 days Used by Google for targeting purposes to create a user interest profile for displaying relevant and personalized Google ads.
CONSENT Google 2 years Used to support Google's advertising services.
SOCS Google 13 months Used to store Google's cookie decisions.
SEARCH_SAMESITE Google Used to prevent the browser from sending this cookie along with cross-site requests.
IDE Doubleclick 4 days Used to store and track visits to different websites.
_hssrc Hubspot Session cookie Set whenever HubSpot changes the session cookie, to determine if the visitor has restarted their browser.
_hstc Hubspot 6 months Visitor tracking.
hupspotutk Hubspot 6 months Tracks a visitor's identity. Passed to HubSpot on form submission and used when deduplicating contacts.
messagesUtk Hubspot 6 months Used to identify visitors who chat with us through the Chatflows tool.
__cf_bm Hubspot 30 minutes Set by HubSpot's CDN provider and is a necessary cookie for bot protection.
__cfruid Hubspot Session cookie Set by HubSpot's CDN provider due to its rate-limiting policies.
__stripe_mid, __stripe_orig_props, scfc Stripe 1 year Necessary cookies for processing credit card transactions on the website. The service is provided by stripe.com, which enables online transactions without storing credit card information.

Changes

We may make changes to this Cookie Policy from time to time. All changes will only apply from the date that you accept them. Version 1.0 / Date: 09.2023

Contact

If you have any questions regarding this Cookie Policy, please contact us via email at: [email protected]

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.