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Our Journey in the Lion’s Den Leads to a Promising Deal!

Daniel Heitz
September 19, 2023

This week marked a significant milestone for us as we participated in Germany's renowned show, “Die Höhle der Löwen” (Germany's version of Shark Tank). The experience was exhilarating and challenging, but we are thrilled to announce that we successfully secured a deal with investor Janna Ensthaler!

The Lions' Den: A Test of Resilience and Vision

Our presentation in the show was met with both admiration and critique. The Lions were impressed with our innovative idea but expressed concerns about our lack of a detailed business plan. We believe that in the initial stages of a startup, the emphasis should be on developing a remarkable product and strategizing its entry into the market. A comprehensive business plan is essential, but it evolves as the product and market fit are established.

Securing the Deal: A Strategic Partnership

Despite the challenges, we managed to strike a chord with Janna Ensthaler. Janna, with her background in founding an event management SaaS and platform, aligns perfectly with our core business of providing city experiences and team-building events. It's a perfect fit, so we eagerly accepted her offer.

The Post-Investment Journey: Growth and Learning

Our collaboration with Janna Ensthaler over the past few months has been incredibly rewarding. Her understanding and empathy towards the challenges of early-stage startups have been invaluable. Her entrepreneurial background provides us with insights and guidance, essential for a business taking its first steps.

Beyond the Show: A Surge in Interest

Our appearance on “Die Höhle der Löwen” has catalyzed our growth, leading to a significant increase in website traffic and user engagement. This surge in interest provides us with critical insights, enabling us to refine and enhance our offerings continually. We are committed to delivering top-notch city experiences and innovative team-building events.

Looking Ahead: A Future Full of Promise

Our journey from inception to where we stand today has been filled with challenges, learning, and growth. The opportunity to present on “Die Höhle der Löwen” and the subsequent partnership with Janna Ensthaler marks a new chapter in our story. We are excited about the future, as we continue to innovate and expand our horizons.

Stay tuned for more updates as we embark on this thrilling adventure, and thank you for your continued support!

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